HIYA NIGERIA sustains the continuity of citizens’ awareness through a television and radio sensitisation programme that glides on the use of Nigerian indigenous languages.
Objectives
- Promote respect for national symbols and the values they represent.
- Communicate citizens’ civic responsibilities in the languages people think in.
- Operate a grassroots feedback channel so citizens can speak back to policy.
By broadcasting in indigenous languages, HIYA Nigeria reaches audiences that English-only campaigns routinely miss, particularly in rural communities.
